你知道嗎?畫草圖只能占10%的時間,90% 的時間要與製造商溝通|蘋果產品設計|

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Posted on 十月 26, 2014

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前蘋果資深設計副總裁 Bob Brunner 告訴 Kahney:

蘋果設計師一般會花 10% 的時間在傳統的工業設計上,比如找到靈感、畫出草圖、做出模型、腦力激盪等等。而其他 90% 的時間則是花在與製造商的溝通上

蘋果資深設計副總裁 Jony Ive 的公司地位有多高?





Ive 的工作不只是想出 iPhone 要長什麼樣子,甚至各種零件都是由他來決定,接著花很多的時間在亞洲和製造商們密切討論開模,以讓 iPhone 完全按照他的規劃進行製作。
Ive 曾這樣對蘋果的一個供應商說:「想像一下我有一大桶的錢,讓你想拿多少就拿多少,前提是你必須把這個做出來。」即使 Ive 的想法在製作上過於困難又昂貴,但是在蘋果,似乎沒人能左右他的決定。
在賈伯斯去世之前曾說過:「Ive 在蘋果的實際權力僅次於我,沒人可以叫他做任何事,這是我刻意安排的。」一些蘋果的人認為即使賈伯斯在世時,Ive 其實也是想做什麼就做什麼。
Ive 曾說:「我不想讓我的人去擔心成本,他們根本就不應該去擔心這些,那不是我們的工作。」
這個引用來自於 Leander Kahney 的新書《Jony Ive: The Genius Behind Apple’s Greatest Products》,描述了 Jony Ive 這個人和他對蘋果的重要性。




Jony Ive
The Genius Behind Apple’s Greatest Products
By Leander Kahney, Cult of Mac editor-in-chief
A New York Times Best Seller!
Jony Ive’s designs have not only made Apple one of the most valuable companies in the world; they’ve overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple’s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft. In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive’s success. Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.





原文|http://www.cultofmac.com/jonyive/

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